International German developer A & M Developments has launched a new OOH campaign to promote their latest project in the North Coast “La Viñuela”. Located in the beautiful area of Ras El Hekma, and taking the name from one of the most iconic villages of southern Andalusia in Spain, the project aims at developing a unique holiday resort in the Mediterranean. The ads display images of the sea at sunset in the style of a watercolor painting over a white background, with the name of the resort and the slogan “Life by the sea” as the only ad copy. Using uni-poles, and Double-deckers, the campaign can be seen in several districts of Greater Cairo.
