The renowned jewelry brand, Damas, has returned to the billboards of Dubai with an outdoor advertising campaign to bring up its unique collection Alif; A tribute to every woman, appearing after less than two months since its last OOH campaign in October. Damas has launched a campaign including a digital out-of-home (DOOH) media plan, playing the commercial that presents the Arabian inspired collection featuring the famous TV anchor Mahira Abdelaziz, illustrating women's empowerment and strength with pieces that symbolizes their solid Arabic roots and longtime achievements. Meanwhile the static visual is showcasing the elegant and simple Alif Diamond Bangle of the collection, with its yellow gold, rose gold, and white gold pieces. The campaign was seen in the third week of November, landing on a uni-pole in Sheikh Zayed Road, and a digital billboard in Al Mustaqbal Street at Sheikh Mohammed bin Rashid Boulevard, Dubai.
