Luxury goods brand, Christian Dior, has released an outdoor awareness campaign on the billboards of The Emirates to show the outdoor reflection of its tailored movie to announce its 2021 collection on the roads of chicness. The digital campaign is the dynamic reflection of Dior’s The Film of the Cruise 2021 directed by Fabien Baron,and filmed in Puglia, Italy. It aims to capture the glamor of Dior’s upcoming collection by the talented legend Maria Grazia Chiuri who loves Puglia by heart, captured by the young photographer Lean Lui. Showing a group of young ladies of the brand’s top models, wearing all types of Dior’s production, Dior is including dresses, accessories, and bags in a dramatic scene that fits the nature of the brand’s well. These scenes diverse between outdoor green country areas and mysterious indoors, adding a glimpse of elegance to the viewers, supported by the confident looks appearing on the models' faces. Seen in the third week of November, The limited campaign is appearing on digital billboards, including some by Emaar in Al Mostaqbal Street, near Sheikh Mohammed bin Rashid Blvd, while the lampposts were installed in the first of week of December by JCDecaux in Jumeirah Beach Street, Dubai, United Arab Emirates.
