Luxury vehicles division of the Japanese automaker Toyota, Lexus, by the prime automotive group, Al-Futtaim Motors, has released an outdoor advertising campaign on the billboards of Dubai to announce the 2021 Lexus LX 570 arrival. The announcement is made on a dark green background, to highlight that the “2021 Lexus LX 570” is “Now in Terrane Khaki”, written in both the English and Arabic language to attract a larger segment of the audiences. The ad copy also adds a straight-forward call-to-action, encouraging you to “Visit Lexus showroom – Al Wahda Street”. The OOH advertisement has popped on the roads during the second week of November on a hoarding in Sheikh Mohammed bin Zayed Road, Dubai, United Arab Emirates.
