The popular TV channel Al Kahera Wal Nas has landed on the billboards of Cairo with an OOH campaign to introduce its entertaining new competition-program عربية معدية, revisiting the streets after a while of absence since its last OOH campaign in 2019. The outdoor campaign has shown up with catchy vibrant and colorful visuals to announce the exclusive humorous program hosted by Ahmed El Wakil. عربية معدية, or A passing-by car in English, is a show based on El Wakil picking up people on a short drive and asking them some funny questions for different categories in a chance to win cash prizes or even an all-new car. The show is presented by the automotive brands Chevrloet, Opel, and MG, and the renowned hosting destination Madinaty. The visual declares that the show screens on Thursday at 11pm, highlighting its streaming on Youtube as well. Get deeper insights into this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
