Italian luxury brand, Bvlgari Roma, has pampered the viewers Dubai’s billboards with its energetic and mesmerizing digital-out-of-home branding campaign to promote its Serpenti collection, surprising its audience with the rebirth of a snake. The moving energetic campaign is using pink marketing to target the sophisticated ladies of The Emirates by featuring young, beautiful and open to life girls dancing and having the time of their lives while holding Bvlgari Roma’s bags. The chic bags appear to be part of its Serpenti Forever Collection, including its handbags, shoulder bag, top handle bags and cocktail clutch. The campaign surfaced during the third week of November on Meraas’ digital screens in Al Safa Street, City Walk and Sheikh Mohammed bin Rashid Boulevard, Dubai, United Arab Emirates.
