Fast Food pizzeria brand Pizza Hut is back on the billboards of Greater Cairo with a new outdoor campaign that promotes a Family Meal of diverse ingredients. Launched in the first week of August, the campaign showcases the components of the Family Meal, over the usual branded dark background and along ad copy that reads the price and tells viewers it is “enough for 4 people”. Using uni-poles, double-decker poles, billboards, the campaign can be spotted in different locations across the city.
