Chipsy Egypt has launched an OOH campaign to promote junior brand Sunbites and its variety of flavors in bite-size. With the slogan “Choose your favorite flavor”, the ads showcase the varied flavors on top of a country table. The artwork also includes the logo of “Proudly Made in Egypt”, an initiative of the Ministry of Trade and Industry that promotes Egyptian products and encourages consumers to choose the local variety over a foreign import. The campaign uses uni-poles, and mega-signs, in addition to lightboxes, and can be seen in many districts across the Greater Cairo.
