Nokia Mobile has surprised the Egyptian market with a new outdoor campaign that promotes the launch of three new smartphone models – Nokia 3, Nokia 5 and Nokia 6. The Finnish global mobile brand is back on the spotlight thanks to compatriot HMD, who has taken the unique approach of designing three pure Android smartphones under the Nokia brand. With the photo of the three new phones on one side, the ads also include ad copy that reads “New Nokia Smartphones” and the slogan “Believe united we have more fun”, a reference to the brand’s most prominent initiative “#UniteFor”, which caters for a diversity of projects worldwide. The campaign spreads gradually with uni-poles and double-decker poles on the main roads of Greater Cairo.
