The Emirates’ homebred online store for consumer electronics, fashion wear, jewelry, mobile apps, automotive and furniture and interiors, Dragon Mart by DP World, has visited the billboards of Dubai with an outdoor campaign. Bragging about the friendly user experience (UX) of Dragon Mart, the advertiser is explaining that there are “Over 1359 results of Bikes” on the website and app, with flexible price ranges that start at “89 AED”. The visuals also display the different types of bikes that will appear for you, while each item has its own customers ratings on it, as a reference for the potential buyers, referring to this item as just an example among the brand’s many other products, where they announce that “Everything you knew you needed. Now online”. Other visuals act as a call-to-action by stating the website’s URL for UAE. Other visuals show “8720 results for lightning”, with a price range that starts at “32 AED”, portrayed on the same red background to promote its brand identity in the people of The Emirates’ perception about Dragon Mart. With digital out-of-home (DOOH) screen in Al Safa Street, City Walk by the legendary Meraas, and a uni-pole in Al Khail Street, the campaign was spotted in the first week of November in the city of luxury, then added hoardings by Media 24/7 – Fam Properties in Sheikh Zayed Road and a building wrapping in the same road, all happening in Dubai, United Arab Emirates.
