Food and beverages tycoon Mondelez Egypt Foods has popped on the roads of Cairo to brand its fun Chiclets with an outdoor advertising campaign, only two months after its previous appearance on the billboards. The visuals are attracting fun spirits, youth, and a great segment of kids with its colorful and joyful colors blend; moreover, it shows off the product's packaging design, name, and slogan. The ad copy introduces “Chiclets blow” where you can pop the biggest bubble gum to blow it hard, stating “A bubble gum that blows”. Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
