Luxury group, LVMH, has brought back the Italian fashion house Fendi to the billboards of Dubai with an outdoor advertisement to promote its fall/winter 2020-21 eyewear collection, after 6 months since its last OOH appearance in May. The sophisticated brand is promoting the shield glasses displayed in the fall/winter fashion show “Fendi Forcefull” with its gold-colored metal with diamond touches and a rose-gold mirrored lens. Other visuals show one of the Fendi Roma elegant editions. Installed on uni-poles by BackLite Media in Sheikh Zayed Road, the OOH advertisement has been seen in the first week of November, taking place in Dubai, United Arab Emirates.
