The undisputed German automobile BMW has risen up the billboards of Dubai with an outdoor advertisement, to reveal the all-new BMW 4 Series Coupé with its stunning shape for a Sheer driving pleasure. The ad is showcasing the new car's uniquely aesthetic and edgy exterior design, displaying the distinctive Double kidney grille that makes it stands out from the crowd, best described by the words of the Head of BMW Group Design; With its new design language, the new BMW 4 Series Coupé emphasizes its great independence and forms an expressive character with a great appeal. When it comes to functionality, only to name a few, the 4 Series' possesses a TwinPower Turbo engine that's yet fuel-efficient, with an 8-speed Steptronic Sport transmission, and the intelligent BMW all-wheel xDrive system, bringing a truly exceptional ride for BMW lovers. The OOH ad emerged in the second week of November on a hoarding in the middle of Sheikh Zayed Road, Dubai.