Cairo’s billboards are hosting a branding outdoor advertising campaign to promote AlKarma Developments, showing up the community you are promised, and the developer you are dealing with. It’s obvious that AlKarma is making a good impression on the roads of Cairo, using different visuals with multiple colors to feature family members of your future neighbors. Regarding the ad copy, the developer is highlighting its slogan for the current time “AlKarma”, “It’s real”, while the bottom side has its hotline as a call-to-action. Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
