The pioneer Indian jewelry retailer, and one of the biggest five jewelry brands globally, Malabar Gold & Diamonds has climbed up the billboards of Dubai with an outdoor advertising campaign, to showcase its exceptional pieces featuring the beautiful Indian actor and brand ambassador Kareena Kapoor. After a while of absence since its last OOH campaign earlier in March, Malabar revisits the billboards to stir up its brand positioning in the streets after the lockdown is off. It is capturing shots with the movie star to give a glimpse of Malabar's special Celebrity Collection, with a shot displaying one of the Gold Celebrity Necklace sets by Malabar's brand Ethnix, specialized by unique handcrafted jewelry, and another one showing a Diamond Celebrity Necklace by its brand Mine. The campaign was seen in the last week of October, landing on a uni-pole by Backlite Media over Sheikh Zayed Road, and rooftop billboards by ENG in Al Ittihad Street across Deira, and Al Karama District in Dubai.
