Egyptian business tycoon Amer Group has launched a new OOH campaign to promote their popular seafood restaurant Halket El Samak. With ads that portray the restaurant’s celebrated oven-baked seafood dishes, the ad copy invites viewers to enjoy the “seafood festival” at any of the restaurant’s branches across Egypt. The campaign hit the roads after mid-January with double-decker poles, lightboxes and flags on selected locations of Greater Cairo.
