The billboards of Dubai have been receiving several consecutive hits from the leading QSR brand and foodservice king McDonald's, introducing a series of ongoing OOH campaigns to have a tight grip on its brand positioning, starting by giving you the right to know and ask, following by the tasty McCafe, to hit with McDonald's rewards afterward, to end things up with a branding campaign. The recent hit was spotted to be followed by a branding OOH campaign with an ad copy that confirms “Togetherness never changes”, referring to the new consequences we are all applied by for the past few months, the new normal that follows COVID-19’s outbreak, proving that the brand’s coziness will always stay the same no matter what. The campaign was out there during the last week of October on uni-poles by BackLite Media in Sheikh Zayed Road, Dubai, United Arab Emirates.
