The pioneer healthcare group headquartered in Abu Dhabi, VPS Healthcare, has launched an outdoor advertising campaign in UAE's streets to spread the word about the newest division of Burjeel Specialty Hospital in Sharjah, established in October 2019. With 24 hospitals, 13 brands, and 125 healthcare centers, VPS Healthcare is one of the leading multinational groups across the MENA region and beyond. Burjeel brand is the largest for VPS Healthcare, with a vast chain of hospitals and medical centers across the country with different specializations. Burjeel Specialty Hospital in Sharjah is the latest, dedicated to providing multispecialty healthcare with a distinctive radiology department. The OOH campaign appeared to simply spread the hospital's address at Al Kuwait Street, Sharjah, highlighting the hotline on a distinctive white stripe, along with visuals that illustrate the warm-heartedness and relieving atmosphere adopted by the hospital. The OOH campaign appeared in the last week of October, surfacing on a hoarding in Al Ittihad Street in Sharjah, and lampposts across Khalifa bin Zayed Street, University City Road, and Sheikh Ammar bin Humaid Street across Al Jarf and Al Rawda Districts in Ajman.
