The promising initiative dedicated to a better and greener environment in Egypt, Ethdar Lel Akhdar, overseen by the Egyptian president Abdelfatah Elsisi, has come back to Cairo's billboards with an outdoor campaign to present its firm preparedness for more to come. The initiative appears on the billboards after more than ten months since its latest campaign in January. Apart from raising awareness among people to reform their lifestyle and consumption patterns to yield a healthier environment, the OOH campaign has emerged this time to showcase the government's advancements in terms of needed equipment, like loaders and trucks that will help in reaching the purpose of the National Solid Waste Management Program (NSWMP), the partnering program by the Ministry of Environment under Ethdar lel Akhdar initiative. The campaign is managed and powered by the Ministry of Planning and Economic Development, Ministry of Military Production, Ministry of Local Development, and Arab Organization for Industrialization. Learn about Ethdar Lel Akhdar campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
