Under the supervision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, the annual celebration of fitness and wellness, Dubai Fitness Challenge, has returned to the billboards of The Emirates to fire the competition up with a month-long calendar of competing against each other for a better lifestyle that hopefully would last forever. The whole thing started in 2017 with a simple idea of excelling a 30-minute challenge for 30 days straight, hoping that this period of dedicated and healthy practices end up inspiring you to seek a healthier life. One of the main purposes and goals of the challenges is to make Dubai your own personal gym, opening your eyes to see that you do not have to go to an expensive gymnasium with prescheduled sessions, while the outdoors of the city of luxury have plenty of places for you to use for free. Over three fitness villages and a list of fitness hubs are waiting to be your new destination. The energetic event includes 200 virtual classes, 2000 classes and sessions, and 150 locations, where you will spot many familiar faces, including influencers, celebrities, and many of your neighbors and friends. As for the extensive campaign, it announces the 4th edition of the event, informing that it takes place anywhere, where you can participate in the “30 Days of virtual challenges”, from “Oct 30” to “Nov 28”. One of the various visuals promotes the “#Steppinchallenge”, placing the hashtag for you to check out, while other visuals highlight that “Etisalat” is the official telecom partner of the health Carnival, with warm copies like Can't stop a team and Rule the race as one, referring to the cycling races, running, and many of the challenges offered. On the same hand, the lampposts are spreading pep talk with several encouraging ad copies, such as “30 Days of rewards”, “30 days to win”. More lampposts are on the roads, this time to magnify and locate where you can go for a free workout time, such as “Al Khawaneej Health Center”, inviting you to share with us “What’s your 30”. The bottom side has the sponsors logos such as “My Dubai, Dp World, and Emirates NBD”, In partnership with “Dubai Chambre, Dubai Municipality, Dubai Festival City, Emirates, Etisalat, Fitbit, and Kite Beach”, while the organizers and the main reason this event has brought to the light are “Dubai Tourism, and Dubai Sports Council”. The huge OOH campaign was first seen in the last week of October with bridge billboards in Sheikh Zayed Road by Trinet Outdoor Advertising, while the lampposts were spotted in Sheikh Rashid St., Hessa St., and Sheikh Zayed Road as well. Then it extended with more locations of lampposts in Al Khawaaneej St., Al Rabat St., and Baniyas Rd., in Deira, moreover, some digital out-of-home screens were seen in Financial Center Rd., and Sheikh Zayed Road, Dubai, United Arab Emirates.
