Mansour Group has launched a new OOH campaign to promote their high-quality drinking water brand, Hayat. Coming from the heart of Siwa Oasis, Hayat aims at becoming the preferred bottled water in the Egyptian market. The brand has earned a strong reputation for the quality of the water as well as the bottling design. The new campaign showcases the bottle as an abstract image of nature over the brand’s red background, along with the slogan “From Nature to you”. With serials of uni-poles, the campaign can be spotted on specific locations across the districts of Greater Cairo.
