Online Shopping Portal Souq.com has launched a new OOH campaign to promote Xiaomi latest smartphone model Xiaomi A1. The campaign uses a plain white background with the phone largely featured from its front and back. Along with the phone, the ad copy reads “Double Camera, for the perfect Picture”, which highlights the main feature of the smartphone. The ads also display Souq.com logo and invites viewers to “Download the app”. Limited in size, the campaign was launched during the third week of January with large uni-poles and flags on selected locations of the city.
