The Emirates’ capital of culture, Sharjah, has made it to the billboards of Dubai to announce the dates, time and place of its annual Sharjah International Book Fair 2020 with a huge outdoor advertising campaign and over 300 publishers, from the 4th to the 14th of November in Expo Center Sharjah. “The world reads from Sharjah” is the official tagline and motto of the 39th edition of the biggest cultural event in The Emirates, allowing everyone to browse, choose and buy from rapper, filmmaker and author “Prince Ea”, American businessman and author “Robert Kiyosaki”, Kuwaiti novelist Ahmad Al-Rifai, Egyptian scriptwriter and novelist “Ahmed Mourad” and more prominent writers. The ad copy also announces the event is Organized by “Sharjah Book Authority”, with its official sponsor “Etisalat”, “Sharjah Broadcasting Authority” as its official media partner as well as “Abu Dhabi Media” as its media partner, and finally strategic partner “Expo Center Sharjah”. The extensively massive campaign was spotted in the last week of October, on hoardings in Sheikh Mohammed bin Zayed Road, Sharjah, while the uni-poles were seen in Sheikh Rashid Street in Dubai and Al Ittihad St. in Sharjah. Moreover, the megacoms appeared in Hessa St., and Umm Suqeim Street in Dubai, on the other hand, the bridge billboards were installed on Sheikh Mohamed bin Zayed Road in both Dubai and Sharjah, in addition to Al Ittihad Street in Ajman. In similarity, the lampposts has popped on Bur Dubai, Deira, City Walk, Airport Road in Dubai, additionally to Taawun Street, Al Rolla, and Khalid’s Lake Corniche in Sharjah, while its Ajman presence was highlighted in Ajman Corniche, Ammar Street in Al Jurf and finally Al Rawda District, United Arab Emirates.
