Sticking to its long-time transparency values and credibility, McDonald's has climbed up the billboards of UAE with an outdoor advertising campaign, specially dedicated to its Your Right to Know section on the restaurant's website. YourRightToKnow.com is McDonald's segment that exists to give full transparency through engaging with customers. Besides the fact that MacDonald's UAE lists each meal's ingredients in details, as well as its nutrition summary that points out the number of calories, fats, carbs and proteins, Your Right to Know section is mainly committed to answering customers' all kind of questions, regarding nutrition facts, offers, veggie menu, halal meals, or any concern that might come to customers' minds. The OOH campaign showed up with a pretty creative visual, putting up its items as the dots of question marks to illustrate your questionings regarding the food, sided by the words We are waiting for your questions while placing up the section's web address clearly on top of the ad. The outdoor campaign was seen in the first week of October, landing on a uni-poles across Sheikh Zayed Road in Dubai, and another one by Site Global in Al Ittihad Street in Sharjah.
