The leading BBC News Arabic arrives at Cairo's billboards with a branding outdoor advertising campaign, inspiring each one to follow his own passion and Explore horizons clearly, with the enrichment of BBC's informative and intellectual news. It appears after more than seven months since its last OOH campaign in February. The OOH campaign showed up with black and white visuals, capturing separate shots for both genders in a scene that illustrates contemplation of a dreamer, sided by a copy that says If you want to capture the world's attention, you have to conclude it first, conveying the message that BBC News Arabic is your gate for enlightenment to step up for your dreams. Learn about BBC's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
