The one of its kind fashion brand, Adidas, has climbed up Dubai's billboards to turn the spotlights on its new arrival from the ZX family of sneakers; the ZX 2K Boost. Adidas showed up after only a few weeks following its latest OOH campaign Ready for sport. The OOH advertisement arrives with a quite creative and vibrant illustration, definitely catching eyes on the road towards the new sneaker. The exquisitely comfy shoe is creatively displayed upside down, illustrating the unparalleled squishy and soft texture of the latest edition of the ZX shoes, inviting you to Feel the ZXience of Adidas Boost. The outdoor ad appeared in the last week of September, surfacing on a hoarding by MPN in the middle of Sheikh Zayed Road, Dubai.
