Putting a smile on our faces since 1921, La Vache Qui Rit, has been joyfully appearing on the billboards of Cairo with an OOH branding campaign to make sure it stays as lively as it could be in the audiences' perception. The laughing cow has taken over the streets with its contagious positive spirit and its branded red color to keep the brand’s positioning alive. Other visuals have a white background to reflect the transparency of its “100% all-natural ingredients” cheese triangles. Moreover, the ad copy reminds us of its famous tagline ضحكتك بالدنيا which translates to “Your laugh is worth the world”. Are you eager to know more about this campaign?, Including OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
