Real Estate developer Arco has launched a new OOH campaign to advertise their Summer Tropical Party, a two-concert event that will surprise Egyptians at their Sahel new development. With reggaetón star Luis Fonsi, who has conquered all summer charts with his hit “Despacito”, and Lebanese singer Nicole Saba, Arco’s Summer Tropical Party aims at making Egyptians move and sweat off the heat of the summer. Organized hand in hand with Rimedia Events, the ads announce that the party will take place this coming Friday and offer the hotline for booking tickets. Large and X-Large uni-poles, Gates, Lightboxes, and top location Serials bring this campaign to life across the city.
