Damas shows up on Dubai's billboards with an outdoor campaign to introduce its Arabic inspired jewelry collection, Al Qasr collection. It appears in Dubai's streets after less than two months since its last OOH presence. The campaign emerged to display a unique necklace piece from Al Qasr collection; the geometric shaped necklace has 18 carats of white and rose gold in two adjacent layers, conveying the traditional Arabic architecture patterns and Islamic art into jewelry, to create a truly unique pieces inspired by Arabic heritage. The outdoor campaign appeared in the First week of October, surfacing on uni-poles by Backlite Media in Sheikh Zayed Road, Dubai.
