The renowned Swiss watchmaker, Breitling, has climbed up Dubai's billboards with an outdoor campaign to celebrate the victory of UAE Team Emirates rider and winner of the world's biggest cycling race Le Tour de France, Tadej Pocagar, who snatched the victory in September with Breitling's Endurance Pro on his wrist. Formed by UAE in 2017, UAE Team Emirates claimed its first-ever win for the 107th edition of Le Tour de France only three years later to add more success to its global sports presence, with the Slovenian Tadej Pocagar who plays for the UAE Team until 2024 who also claimed his first triumph. Breitling has been always a brand that accompanies athletes through their journeys in cycling competitions, previously partnering with the Grand Tours and the World Championships. The outdoor campaign showed up with a Congratulations in both English and Arabic, capturing the Endurance Pro on Tadej's wrist while he is giving a thumbs up to the spectators after the win, sided by a close-up illustration of the exceptionally durable watch that's equipped with the Breitlight case feature, making it nearly six times lighter than stainless steel. The OOH campaign emerged in the first week of October, landing on uni-poles by Backlite Media in the middle of Sheikh Zayed Road, Dubai.
