The popular British biscuits brand, McVitie's, has returned to Cairo's billboards with an outdoor advertising campaign, after a year of absence since its latest OOH campaign, to introduce the new McVitie's Minis with Only EGP 5. Since dipping biscuits in tea has always been Egyptian's favorite quick snack, McVitie's arrived with the campaign's slogan Dunking is art to bring its beloved kind of biscuits but in a mini size for better dipping, introducing the Digestive Minis, Digestive Light Minis, and Golden Oat Minis. The visuals appear demonstrating different women and men happily enjoying McVitie's, conveying the inclusive segment of people loving it, while creatively illustrating a top view of a cup of tea as part of the slogan. Get a deeper insight into McVitie's campaign's budget, media plan, OOH kinds, and more. Just click on MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
