Trendsetter and worldwide viral short-form videos social networking service, TikTok, has popped up with an OOH branding campaign, featuring a list of your favorite video content creators to power things up on the roads of Dubai. The campaign is going viral, using influencer marketing to feature some of the most famous TikTokers in the Middle East, such as comedy content creator Doujana Bahadur “@doujana”, who owns total TikTok followers of 2.5M, Khalid and Salama Al Ameri, the coolest UAE based married couple “@khalidandsalama” with 2M followers, social media star Sarah Milad “@sarahhmiladd” with nearly 7M followers. The list continues with the 893.7K followers' owner and workout monster Walid Yari “@walidyari”, rising star Yara Aziz @Yaraaziz who has 2.3M followers, storyteller future actor Saad Abdullah “@dxbxd” and more, all proving that “If it’s a challenge”, “If it’s in sports”, “If it’s a new hit”, simply “It starts on TikTok”. The youthful campaign has been seen in the first week of October, installed on hoardings in Sheikh Zayed Road and Hessa St., by Media Activation and Media World, in addition to lampposts by JCDecaux in Jumeirah Beach St., all appeared in Dubai, United Arab Emirates.
