A new outdoor campaign from ON Sport channel promotes the upcoming El Clásico match, a two-game final that will determine the champion of Spain’s Super Cup. Real Madrid, recent winner of Spanish La Liga, will meet the current holder of the Spanish King Cup, their long-time rival Barcelona. The two games will bring the world to a stall next 13th and 16th of August as the grand finale of Spanish football season. Deafening shouts of Hala Madrid! and Visca el Barça! are to be expected. The ads showcase an abstract colorful drawing of Cristiano Ronaldo and Leo Messi looking defiantly with their teams’ coats of arms and “El Clásico” written in bold, capital letters. The tag line “Exclusive” is even bolder as ON Sport boasts about broadcasting this top game for the first time. With uni-poles, and double-decker poles, the campaign can be seen across the Greater Cairo.
