Italian luxury goods and fashion wear brand, Bottega Veneta has released a branding outdoor advertisement on the billboards of Dubai to make the Emirati women anticipate the upcoming fall/winter collection. Grabbing the passengers’ attention with only one visual is what sets the brand apart on the roads, displaying the stunning Danish fashion model, Mona Tougaard, using pink marketing to direct this campaign for women. The visuals show the beautiful model in a mustard dress, while the ad copy is simple yet effective, branding the name of the sophisticated brand in both Arabic and English. The limited campaign in the last week of September, using uni-poles in Sheikh Zayed Road by BackLite Media, Dubai, United Arab Emirates.
