Pizza Hut appears on UAE's billboards with an outdoor advertising campaign to bring its My Box offers for more pizzas and less costs, introducing the original My box with a Pizza + 2 side for just 30 DHS, and My Box Xtra to have 4 meals in one deal for 104 AED only. The OOH campaign emerged with two different visuals to demonstrate the offer, appearing with one on a simple background to display the mouthwatering box with a red catchy stripe announcing the offer, and sided by Pizza Hut's UAE web address and phone number. While the other visual comes with a sporty themed background of a baseball player, assuring that The game tastes better with My Box. The OOH campaign appeared in the last week of September, landing on a uni-pole by Dar Al Ealan in Al Ittihad Street in Sharjah, a digital billboard in Hessa Street, and lampposts across Sheikh Zayed Road, Al Khail Street, Hessa Street, and Al Ittihad Street in Dubai, with some powered by UAE Signs.
