Multinational IT company HP has launched a new OOH campaign to raise awareness about buying authentic products and spare parts. The campaign strongly depends on the message “Don’t let anyone fool you. And distinguish the authentic”, using big-size and bold font. Additional ad copy encourages viewers to “Scan the code, protect your prints”, with the aim of fighting counterfeit products in the market. Launched during the second half of January, the campaign uses double-decker poles and billboards on selected locations across the Greater Cairo.
