Mastercard lands on Dubai's billboards with an outdoor advertising campaign that includes a DOOH (Digital Out-of-home) media, promoting its convenient contactless payment for Mastercard holders to Start something priceless. As part of tackling the pandemic risks and keeping distance for safety, Mastercard is offering the solution to make your purchases safely, plus the advantages of more protection for your data and faster transactions. The OOH campaign emerges to invite the audience to simply Tap & Go safely while on the go, appearing with different visuals of Mastercard's advantageous brand color scheme that's catchy enough to grab passersby's attention easily. The outdoor campaign was seen in the last week of September, surfacing on digital billboards and bridge billboards by Hills Advertising across Sheikh Zayed Road in Dubai.
