Geyushi Motors has launched a new outdoor campaign to unveil the X40, the latest SUV model from Chinese manufacturer FAW – First Automotive Works. With the slogan “It’s here in time”, the ads showcase the new car in the brand’s orange color over an urban setting. The ad copy and logos are distributed around the corners of the ad to give prominence to the new SUV model. The campaign uses double-decker poles that include branding ads on strategically chosen locations across the Greater Cairo.
