Orange appears on Cairo's billboards with an outdoor campaign to promote the new song Ekhteraa by the superstars Tamer Hosny and Mahmoud El Esseily, announcing that you can now make it your call tone. Orange appears in the streets after nearly two months since its latest OOH campaign. The OOH campaign emerges capturing a shot from the cheerful 20+ million views music video featuring the two singers, with a copy inviting Orange users to Make Tamer Hosny's and Mahmoud El Esseily's song Ekhteraa your call tone with the call-to-action to Send 1 to 9999, placing the production companies Rotana's and TH Production's logos at the bottom of the ad. Learn about Orange's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
