After making a buzz in every Egyptian house for quite some time now, Media Square has decided to hit the billboards of our beloved Cairo to brand MIX TV through the OOH media, attracting more audiences to increase its market share. The branding campaign is revealing Mix TV’s brand identity, including its logo, colors, and looks & feel, at the same time, the ad copy is a straightforward call-to-action, writing the channel’s frequency of “11785 vertical”. Moreover, the tagline says “A family channel for foreign movies” which hints that all the movies displayed are been edited to be suitable for the Egyptian families of ours, with zero inappropriate or violent scenes there. Want to know more about Mix TV Channel? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
