With more than 30 years of experience, across 50 countries, 1 international brand has served millions on a global scale; Super General has released an awareness outdoor advertising campaign to announce its partnership with the Chennai Super Kings, keeping its brand positioning on the streets of Dubai. The “Official Middle East partner (Digital)”, the super choice of millions is providing “Super performance” as expected, showing the home appliances and consumer electronics brand on its branded blue background, while three of the top Chennai Super Kings cricket team, which plays in the Indian Premier League are displayed in the visuals. The OOH campaign has flashed on hoardings in Sheikh Zayed Road brought to you by Media World Advertising Agency, Dubai, and another one in Al Ittihad St, Sharjah, United Arab Emirates.
