Telecommunication operator Etisalat by e& (previously Etisalat Group) has launched a new outdoor campaign to promote call tones from favorite music stars and free minutes. Over the usually branded background of the Emirati company, the ad copy informs viewers of how to obtain call tones from their favorite singers and get 60 free minutes too. Mohamed Hamaki and Carole Samaha are some of the singers that can be seen in the ads. With Large uni-poles, the campaign can be seen in strategically chosen locations across the Greater Cairo.
