One of the UAE’s most prominent banks, Emirates Islamic has released an outdoor advertising campaign, “Presenting Skywards Black Card” to the billboards of Dubai to tempt the bank’s current and potential clients into purchasing the card, after appearing on March’s OOH Recap a while ago. The bank is providing the people of The Emirates with a special offer, where they can get “Up to 3.5 miles per USD spend, Emirates Skywards Gold & more”, all showed up on a black background to reflect the luxury given to any of the Skywards Black Card holders. Appearing in the second part of September, the OOH advertisement surfaced on a hoarding, provided by Media Activation in Sheikh Zayed Road, Dubai, United Arab Emirates.
