American luxury department store chain, Bloomingdale’s has appeared on the billboards of Dubai to hold on to its brand positioning with an OOH branding campaign. The branding campaign shows how the timeless brand is targeting the millennials consumers with the visuals displayed, portraying different young men and women in Bloomingdale's. Moreover, the ad copy lists the brand’s services, including “Shop fashion, beauty, home, and fine jewelry” all can be found at “The Dubai Mall and online”, where we can “Embrace together”. Powered by Media 24/7 - Fam Properties’ fine hoarding that popped in the second week of September in Al Safa St, City Walk, Dubai, United Arab Emirates.
