Up2Date has launched a new outdoor semi-teaser campaign to promote Nour El Shenawy’s new album. Over dark backgrounds, part of the campaign includes just the teaser “Soon”, with the artist’s first name “Nour” in both English and Arabic. Other ads include a photo of the artist, his full name and the name of the album. Probably launched with very few days difference to create some buzz, the two-fold campaign uses uni-poles, and can be seen on the main roads of Greater Cairo.
