Tilda, known for its exceptional quality and wide range of rice products, has made it to Dubai's billboards with an OOH ad to bring its Pure Original Basmati. The Legendary Rice from Tilda has always been of a unique quality since it first produced the Pure Basmati rice in the 1970s in UK, named The prince of rice back then. Since then, Tilda has been producing a vast range of its special aromatic basmati rice, showing up this month on Dubai's roads to spread the word about its Pure Original Basmati, displaying the rice bag with a heart-shaped notification that Love at first taste is what you get from Tilda's Pure Basmati. The OOH advertisement appeared in the second week of September, surfacing on a hoarding by MPN Outdoor in Al Khail Street, Dubai, UAE.
