The leading Egypt Foods Group has climbed Cairo's billboards to bring back its baked bread bites Rusky Bakes on an outdoor advertising campaign, showing up after more than a year since its last OOH campaign in 2019. The OOH campaign appears featuring the comedy content creator Khaled Mokhtar on the billboards, as part of a multi-channel campaign, after the sarcastic video commercial released earlier this month. It's showing the creative yet weirdo visuals of snapshots from the video, vividly colorful enough to create a catchy sight on the roads, displaying Rusky Bakes' different flavors with the humorous random characters performed by the social media influencer, sided by the only non-fictional fact, Baked but tasty. Learn about Rusky Bakes' campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
