Bisco Misr pops up on Cairo's billboards with an outdoor advertising campaign to introduce Luxe's new biscuits, appearing after six months since celebrating 60 years on its last OOH campaign. The OOH campaign emerged displaying the two new biscuits, Luxe Oats and Luxe Dates. The visuals show the biscuits' new packages, highlighting Luxe Dates with the Energy that keeps you up, and the advantage of Luxe Oats as a Natural source of fibers, sided by the copy Good at any occasion to reflect the new variety of biscuits introduced by Luxe. Get to know more about Luxe's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
