Telecom operator Orange Egypt has launched an outdoor campaign to promote the new smartphone model Tecno 9 with a luring price discount. Over the usual branded background of the network operator, the new smartphone stands out in the foreground, with ad copy next to it that reads the three “jungle” tariff plans that can be chosen for the phone – Dolphin, Panther and Eagle. The brand slogan “Orange 4G for everyone” appears at the bottom of the ads. The campaign was launched during the first week of the month and uses uni-poles, mega-signs, and lightboxes across the city.
