Swiss watchmaker and manufacturer, Richard Mille, has been keeping on its spot in the OOH landscape by releasing an outdoor advertisement to brand itself, in addition to one of its out of this world timepiece, all appearing on the billboards of Dubai. After its last out-of-home appearance in May, the classic watchmaker is popping on a dark background that vibes with exclusivity to present the “RM 58-01 Tourbillon World Timer Jean Todt Limited Edition”, positioning it to grab the eyes of the Emirati passengers to place the timepiece on the globe, referring to how worldwide this piece is. The ad copy announces that the international brand is available at “ Grand Atrium, The Dubai Mall”, while adding its website address as a CTA for the viewers. Spotted on Backlite Media’s uni-poles, the OOH ad was seen during the first week of September in the one and only Sheikh Zayed Road, Dubai, United Arab Emirates.
